There's that old adage about only having one chance to make a first impression. First impressions are as critical in social networking as they are face-to- face, and they often start with the humble profile picture. But let's not get too judgemental about the profiles of others - or ourselves. There is a whole push in 'professional profile picture chatter' about professionally taken pictures, with blank backgrounds, sensible office attire and looking directly at the camera that might just be ... oh I dunno ... so LAST century!
Some business practice advice has a tendency to take what we used to do offline and make the rules fit online. In an offline world where the public and private worlds didn't collide ubiquitously, like they do now with social networking, this may have been the case. Maybe a picture of your lawyer in a suit or gown gave them credence and status - but with the connections of today, we want to understand a little about the whole person we are contracting. A background of something other than a wall of books gives a hint to their personality too - and personality matters this century.
There is one school of thought that you are your brand, and therefore all your profile pictures should be the same. I think this is more a matter of personal choice (and maybe even about time paucity and care factor!). They also argue that you shouldn't be changing your profile picture more than annually. My personal opinion is that we need to lay off the rules a little. Is not this small choice, one which helps us to form impressions about others?
Then there is the argument about using avatars. I overheard a conversation the other day that "avatars are for people who are hiding the real them". I kind of see it differently, many of the avatars are almost comic in their presentation and features of who someone is are relayed in the drawing. No image comes without a story and an impression. And that is the only lesson we need to take away. That and the fact we have no control over them and their permanency once we upload them.
So what does your profile picture say about you? Take time out to consider the first impression you are making, be a little less judgemental or rule driven about others and perhaps just consider a few broad guidelines to help you out with your choice. After all it can be as hard as choosing the right bag to go with your new shoes!
Things to consider:
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| Image by Posterize |
There is one school of thought that you are your brand, and therefore all your profile pictures should be the same. I think this is more a matter of personal choice (and maybe even about time paucity and care factor!). They also argue that you shouldn't be changing your profile picture more than annually. My personal opinion is that we need to lay off the rules a little. Is not this small choice, one which helps us to form impressions about others?
Then there is the argument about using avatars. I overheard a conversation the other day that "avatars are for people who are hiding the real them". I kind of see it differently, many of the avatars are almost comic in their presentation and features of who someone is are relayed in the drawing. No image comes without a story and an impression. And that is the only lesson we need to take away. That and the fact we have no control over them and their permanency once we upload them.
So what does your profile picture say about you? Take time out to consider the first impression you are making, be a little less judgemental or rule driven about others and perhaps just consider a few broad guidelines to help you out with your choice. After all it can be as hard as choosing the right bag to go with your new shoes!
Things to consider:
- Keep it simple. Learn a little about positioning and good photographs - or use a professional photographer to take some shots. A clear head shot works on most size screens and is worth considering - even if it is an avatar. First impressions are often all about the eyes. (However consider point four below!)
- Make sure it is you. Don't use someone else's picture or stock photos. Identity theft is impolite in any circle- and you might just accidentally put up the picture of the local fraudster!
- Does it represent you authentically? Make sure it represents you - or the you that you want represented. Check backgrounds, words on T- shirts, facial expressions and make sure they say what YOU want them to say in the setting you are using them.
- Creative types need to look creative! Profile something about yourself. If you are a tattoo artist make sure your own tattoos show, if you are a fake tan salon owner a little bare (and tanned!) skin is probably the go. Be careful about 'rules' set by people who work in suits in an office all day and aren't in creative industries setting boring rules about profile pictures for different industries.
- Remember the permanency of uploaded pictures. Your past self will be there to greet your future self in years to come. Make the experience a pleasant one!








